The Meow Effect
Ask yourself, how do you want to be remembered? As a plain Jane, a rule follower, or as an inner rockstar, a fearless gangster, the epitome of authenticity?
Let's create something extraordinary together!
At Meow, collaboration is key. My creative consultation always kicks off with an informal introductory call. This video call is free, with no strings attached.
What’s your story? I’m excited to learn about who you are as a brand and what your goals are. Whether you’re looking to upgrade your existing visual identity or need creative guidance for a new project, I’m here to bring your vision to life with a touch of creative magic — The Meow Effect.
Tailored Solutions
for Every Need
Visual Upgrades
Elevate your current visual language to
better reflect your brand’s personality.
Meow offers various design services such as Corporate Identity, online/offline Branding,
Instagram Strategies, and more.
Unleash Your Inner Rockstar
Amplify the unique qualities that make
your brand stand out.
Dive deep to discover who you are and how
you want to be remembered.
Creative Coaching
Get expert advice and innovative ideas
for your new projects.
Need someone to test your ideas/concepts or
gain insights from experienced eyes?
Efficiency-Boosting Templates
Streamline your workflow with custom
design templates tailored to your needs.
Effortlessly create professional designs and
save time on every project.
About Meow
Hello, I'm Ginny Hupkens, founder of Meow!
Based in Rotterdam, I am a versatile designer whose journey began in marketing, branding, and packaging. Driven by a passion for creativity, I've evolved into fashion and lifestyle branding, honing a diverse range of styles. Alongside, I've cultivated my own illustrations and graphics, and I’m diving into print-on-demand.
Show Pony Vision
Boldness is a way of life for me, from my signature manicure to caring for my lovebirds, Bonnie & Clyde, and indulging my obsession for food. I don't settle for mediocrity — I'm here to make a statement and have a bit of fun while doing it.
Design Journey
With over a decade of experience spanning lifestyle and fashion campaigns, e-commerce design solutions, branding strategies, retail experiences, art direction, as well as offline design such as illustrations, books, magazines, and other print collateral, I bring a seasoned perspective to every project. My extensive background effortlessly navigates a myriad of styles, from fashion-forward femininity to sleek modernism and edgy artistry.
Work Style
My approach to work begins with delving into your brand's essence, uncovering the core issues at hand. From there, I craft a tailored plan aimed at unleashing your inner rockstar. The ultimate goal? To amplify your brand's coolness factor, leaving a lasting impression and establishing you as a true visionary!
Client Portfolio
Testimonials
"What I appreciate about Ginny is her versatility. She excels in both online and offline branding, creating designs that perfectly fit my brand's vision of strong femininity. Her arty illustrations add significant value, combining vibrant, feminine energy with the brand’s essence. Overall, Ginny has left a very positive impression, and I highly recommend her work!"
Marlies Dekkers, Marlies Dekkers
"As the owner of Smartgirls, I collaborate with top female entrepreneurs who prioritize quality and distinctiveness. Ginny has consistently delivered exceptional designs that align perfectly with our standards. Her work is visually stunning and refreshingly unique. In a landscape where many designs tend to look alike, she consistently produces materials that stand out for their originality and creativity. Her ability to surprise and innovate is truly impressive!"
Ellen Joosten, Smartgirls
“Ginny has an incredible ability to create something out of nothing and then amplify it a hundredfold. She always inspires me to see the bigger picture and has helped me several times to create a modern, feminine style with a vintage touch that takes my photography work to the next level!”
Vivian kramer, Sugarcoated
“I used Ginny’s services when starting my business. She was instrumental in bringing my vision to life through her designs. I continue to refer Ginny to other businesses and always appreciate her diligent work process!”
Gus Taylor, Malt Media