Graphic
Design &
Illustration
for the Bold
and Sexy.

Design Services Extraordinaire

100% Authentic
Unique designs based on your brand DNA

Bold Statements
Cool, stylish and edgy designs that will turn heads

Efficient Workflow
Transparent steps and agreements, from the start

The Meow Effect

Ask yourself, how do you want to be remembered? As a plain Jane, a rule follower, or as an inner rockstar, a fearless gangster, the epitome of authenticity?

Let's create something extraordinary together!
At Meow, collaboration is key. My creative consultation always kicks off with an informal introductory call. This video call is free, with no strings attached.

What’s your story? I’m excited to learn about who you are as a brand and what your goals are. Whether you’re looking to upgrade your existing visual identity or need creative guidance for a new project, I’m here to bring your vision to life with a touch of creative magic — The Meow Effect.

Portfolio Highlights

  • SO-WE • Identity

  • TIGER CAVE • Graphics & Illustration

  • ADORE • Graphic & gif

  • AMERICA TODAY • Campaign Design

  • SMARTGIRLS • Illustration

  • THE GIFT LABEL • Graphics Packaging

  • LOAVIES • Campaign Design

  • TIGER CAVE • Graphics & artworks

  • • Gifs •

  • SMARTGIRLS • Illustration Column

  • TIGER CAVE • Illustration

  • ADORE • Graphic Design

  • TIGER CAVE • Graphics & Gif

  • Smartgirls • Graphic Design

  • AMERICA TODAY • Campaign Design

  • Vuurrood • Illustration Campaign

  • TIGER CAVE • Graphcs & Gif

Areas of Expertise

Style & Fashion | E-commerce | Retail | Branding | Social Media Design | 360° Campaigns | Concept Design | Art Direction | Offline Design | Illustrations | Books | Magazines | Art Prints | Print on Demand

About Meow

Hello, I'm Ginny Hupkens, founder of Meow!
Based in Rotterdam, I am a versatile designer whose journey began in marketing, branding, and packaging. Driven by a passion for creativity, I've evolved into fashion and lifestyle branding, honing a diverse range of styles. Alongside, I've cultivated my own illustrations and graphics, and I’m diving into print-on-demand.


Show Pony Vision
Boldness is a way of life for me, from my signature manicure to caring for my lovebirds, Bonnie & Clyde, and indulging my obsession for food. I don't settle for mediocrity — I'm here to make a statement and have a bit of fun while doing it.


Design Journey
With over a decade of experience spanning lifestyle and fashion campaigns, e-commerce design solutions, branding strategies, retail experiences, art direction, as well as offline design such as illustrations, books, magazines, and other print collateral, I bring a seasoned perspective to every project. My extensive background effortlessly navigates a myriad of styles, from fashion-forward femininity to sleek modernism and edgy artistry.


Work Style
My approach to work begins with delving into your brand's essence, uncovering the core issues at hand. From there, I craft a tailored plan aimed at unleashing your inner rockstar. The ultimate goal? To amplify your brand's coolness factor, leaving a lasting impression and establishing you as a true visionary!